Microsoft Shuts Down Bing Cashback.

| June 5, 2010 | 0 Comments

Microsoft announced Friday that it will shut down it’s Bing Cashback service effective July 30.

“After a couple of years of trying, we did not see the broad adoption that we had hoped for,” Yusuf Mehdi, senior vice president of Microsoft’s online audience business group, wrote in a blog post.

Bing Cashback was released in May 2008 as Live Search Cashback. It offered users cash back on purchases made through the Microsoft search engine. Reportedly it attracted more than 1,000 merchant partners, but that did not translate into users.

We took one of our clients, CleverEve.com on Bing Cashback when it was still Jellyfish.com in 2006/2007 and thought that it was a promising service. But soon after ( and I mean really soon after) it was very clear to us that it was doomed to fail as it had a very complicated process compared to other competing services and eliminated the instant gratification of savings for customers. We were surprized, and also delighted, that Microsoft bought Jellyfish out and integrated it into live.com. This meant more exposure for our client but also meant that whoever was in charge of this acquisition at Microsoft was out of his mind.

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